Demand is a one-day marketing conference.

A marketing smorgasbord of great tips, tricks, hacks, and best practices.

Thursday, Oct 5th | Provo, UT

DAYS

HOURS

MIN

SEC

SOLD OUT!

2

KEYNOTES

2

PANELS

8

WORKSHOPS

250

ATTENDEES

1

FREE LUNCH

If you are a marketer, founder, or entrepreneur Demand is a can't miss event.

At Demand, attendees will learn how businesses like Freshly Picked, Gumroad, ZEFR, Lucid Software and others built clientele, drove traffic, and converted traffic into thousands of paying customers. Don’t miss your chance to hear the secrets to start-up success from some of the most successful entrepreneurs in Silicon Slopes.

Keynotes


Sujan Patel

Sujan Patel

"Creating a growth framework"

Sujan is the author of 100 Days of Growth, a growth hacking book that sold over 40,000 copies and the co-founder of Growth marketing agency, Web Profits. In his 13 years in marketing he’s led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies. Sujan’s goal is to help entrepreneurs and marketers scale their businesses. Sujan speaks all over the world every year and shares actionable tactics and growth insights everywhere he goes.

Susan Petersen

Susan Petersen

"How to Grow from 0-1M"

In 2009 Susan Petersen designed and sewed her first pair of baby moccasins for her son. Fast forward xxx thousand moccasins later, and Freshly Picked is now a leading baby lifestyle company, with over 6K percent revenue growth over the past three years. Freshly Picked has been featured in Forbes, Entrepreneur, Bloomberg Business, and on adorable babies at the park the world over. In 2015, Freshly Picked became the first woman-owned company to be named the fastest growing company in Utah Valley.

Topics


Growth Hacking
Lean Marketing
Social Selling
Content Marketing
Influencer Marketing
Engineering as Marketing
Video Marketing
Conversion Optimization
Email Marketing

Panels


Shonduras

Shaun "Shonduras" McBride

Influencer @ Shonduras, Inc.

Shaun "Shonduras" McBride

Hi I’m Shaun McBride, but the world knows me as Shonduras. I tell stories and create snapchats. My snaps run the gamut from hilarious illustrations to carefully plotted scenarios to building an interactive adventure engaging with my snapchat fans. A perfect situation for brands to interact and engage with their consumers.

Noelle Bates

Noelle Bates

SVP of Marketing @ Stance

Noelle Bates

Noelle is the Senior Vice President of Marketing & Communications at Stance, the brand known for taking the overlooked category of socks and turning them into one of the world’s hottest accessories. Noelle oversees Stance’s team of marketing directors, as well as directs the social media and PR efforts for the brand. Having worked on activations with influencers like Rihanna, James Harden, and Bubba Watson, as well as some of the world’s best known skaters, artists, surfers, and athletes in the world, Noelle has a unique perspective on how to build and deploy effective campaigns with influencers, but more importantly, how to create relationships with influencers that create long-term value for a brand.

Sid Krommenhoek

Sid Krommenhoek

Managing Partner @ Peak Ventures

Sid Krommenhoek

Sid Krommenhoek is a managing Partner at Peak Ventures, an early stage venture capital firm. Prior, Sid co-founded Zinch.com, a venture-backed online portal connecting students globally with opportunities in higher education. Later, he led Zinch’s growth into China, launching Zinch.cn, one of the first foreign online brands to reach scale in China. When Zinch was acquired by Chegg Inc in 2011, Sid led Chegg’s international efforts through initial public offering in 2013 (CHGG, NYSE). Sid is drawn to tight-knit teams and navigating the chaos that exists in new ventures. As a student-athlete, he was part of the 1998 WAC conference champion basketball team at the University of Utah; Sid later completed his undergraduate degree from Brigham Young University.

Kory Stevens

Kory Stevens

CEO/founder @ Taft

Kory Stevens

Kory Stevens is the founder and CEO of Taft. Taft is a direct-to-consumer men’s shoe brand that specializes in designing bold shoes, creating innovative content, and interacting personally with it’s customers. Kory and his wife Mallory launched Taft as a Kickstarter for men’s socks in 2014 and the brand has grown 350% year over year since. Taft launched shoes in 2015 and quickly developed a loyal following of shoe lovers, with some customers having as many as 50 pairs. Taft focuses on ethical production, with all their shoes made in Spain by artisans and craftsmen. Kory designs all the shoes himself and interacts personally with Taft’s customers whenever he gets the chance. Taft has been featured in Forbes, GQ, and Business Insider, and many other publications.

Trygve Jensen

Trygve Jensen

VP & GM, Influencers and Content @ ZEFR

Trygve Jensen

Trygve Jensen oversees all influencer business verticals, branded content executions, and influencer relations at ZEFR. Trygve founded the InfluencerID product which now serves as the premium data partner brands use to build influencer campaigns. Under Trygve's leadership, ZEFR has become the leader in data-driven influencer marketing. Trygve has built and overseen hundreds of integrations, series and brand partnerships. He has worked with over 75 different brands building their influencer strategy, creative process, and production. He has worked with every major talent agency and management company to set up brand partnerships. Trygve has written for AdWeek and MediaPost and has given brand summits at tent pole events like AdWeek, Vidcon, and Cannes. Prior to ZEFR, Trygve was the Founder and CEO of Engodo, an influencer data and activation company. Engodo was acquired by ZEFR in 2014, where Trygve's product has seen triple digit growth every year. Trygve also serves as an active advisor to many startups in the Utah and Los Angeles communities.

Tara Hayniek

Tara Haynie

Director of Marketing @ Chatbooks

Tara Haynie

Tara Haynie is the Director of Marketing at Chatbooks, the super easy photo book company that has tripled revenue each year for the past three years. She leads marketing campaigns, collaborations, and social and influencer marketing. Prior to joining Chatbooks, Tara spent 8 years working in retail for Harmons Grocery and Walmart developing private brands and new store formats, opening over 300 new Walmart stores, and leading marketing campaigns and strategy. Before Walmart, Tara worked at HP in the consumer PC business and received a MBA from Brigham Young University. Tara is a board member of Girls on the Run.

Nico Dato

Nico Dato

VP of Marketing @ Podium

Nico Dato

Nico Dato serves as the VP of Marketing at Podium, which helps businesses interact with customers via messaging tools and while enabling them to collect reviews on the most important sites. Prior to joining Podium in 2015, Nico led Marketing efforts at Zane Benefits, a health care and HR software platform for SMBs, and built out PR, Demand Generation, and Marketing Automation programs. He joined Zane Benefits from Teleperformance, where he worked on a three-person Account Based Marketing and Demand Generation team that was responsible for over hundreds of million of annual pipeline creation. Nico is a University of Utah alum and currently resides in Salt Lake City with his wife, Rachel.

Paxton Gray

Paxton Gray

VP of Operations @ 97th Floor

Paxton Gray

Paxton Gray is the Vice President of Operations for 97th Floor and currently oversees work done by the 65-person agency, including work for clients like Salesforce, Citrix, Dell, and Adobe. Paxton is from Las Vegas, NV and currently lives in Lehi with his beautiful wife and son.

Logan Mallory

Logan Mallory

Director of Digital Marketing @ Jive

Logan Mallory

Logan Mallory is the Director of Digital Marketing at Jive Communications and has progressive experience leveraging digital mediums to drive lead gen, e-commerce revenue, and brand awareness. He is responsible for determining and executing on demand generation strategies for Jive, all with the goal of fueling company growth as quickly and efficiently as possible. Logan is originally from Michigan, has a MBA from Brigham Young University, and is a proud husband and dad of 3 great, little kids.

Workshops


Alex Lawrence

Dr. Alex Lawrence

Professor @ Weber St.

Dr. Alex Lawrence

Dr. Alex Lawrence spent his first 20 years in business as a self-made entrepreneur that started, led and sold multiple companies. These ventures were built across software, consumer Internet, commercial real estate, venture capital and franchising. Alex raised over $25MM in capital and had one partnership reach #34 on the Inc. 500 list. Five years ago Alex left the world of entrepreneurship to join Weber State University full-time as Vice Provost. Alex worked on a number or projects at Weber State including founding Startup Ogden, founding the Technology Commercialization group, founding the WSU Research Foundation and the starting the Entrepreneurship Minor degree. Dr. Lawrence transitioned to full time teaching and research position at Weber State in 2016 and now teaches Internet Sales, E-Commerce and Sales Technology. You can also see Dr. Lawrence on KSL Channel 5 as their technology expert for the past six years.  Alex is a highly sought after investor, mentor, speaker, author and teacher.  He is married with two little girls and enjoys the outdoors of Utah, golfing and fly-fishing.

Trygve Jensen

Trygve Jensen

VP & GM, Influencers and Content @ ZEFR

Trygve Jensen

Trygve Jensen oversees all influencer business verticals, branded content executions, and influencer relations at ZEFR. Trygve founded the InfluencerID product which now serves as the premium data partner brands use to build influencer campaigns. Under Trygve's leadership, ZEFR has become the leader in data-driven influencer marketing. Trygve has built and overseen hundreds of integrations, series and brand partnerships. He has worked with over 75 different brands building their influencer strategy, creative process, and production. He has worked with every major talent agency and management company to set up brand partnerships. Trygve has written for AdWeek and MediaPost and has given brand summits at tent pole events like AdWeek, Vidcon, and Cannes. Prior to ZEFR, Trygve was the Founder and CEO of Engodo, an influencer data and activation company. Engodo was acquired by ZEFR in 2014, where Trygve's product has seen triple digit growth every year. Trygve also serves as an active advisor to many startups in the Utah and Los Angeles communities.

Austen Allred

Austen Allred

CEO/Co-founder @ Lambda School

Austen Allred

Austen was former head of digital marketing on the growth team at LendUp - a company that has now done over $1 Billion. He co-wrote Secret Sauce: The Ultimate Growth Hacking Guide. Austen is now the co-founder of LambdaSchool, a company trying to de-risk and provide access for all Americans to high-quality higher education.

Gabe Villamizar

Gabe Villamizar

Head of B2B Marketing @ Lucid Software

Gabe Villamizar

Gabe Villamizar is the Head of B2B Marketing at Lucid Software (Lucidchart + Lucidpress), a SaaS company with 10+ million users worldwide. He is recognized as a leading social selling and social media practitioner by LinkedIn, Forbes, Huffington Post, and Salesforce. Gabe's online courses were recently published on Lynda.com and LinkedIn Learning, and have already been watched over 30,000 times. His passion for SaaS has led him to become an advisor at xvoyant and Nova.ai, two up-and-coming tech startups. Whenever Gabe isn't tweeting (@gabevillamizar), he's most likely grilling some bomb carne asada tacos in his Traeger Grill.

Sahil Lavingia

Sahil Lavingia

CEO/Founder @ Gumroad

Sahil Lavingia

Sahil is the founder and CEO of Gumroad. Gumroad is an all-in-one solution for creators to run their businesses – from sales page to email drip campaigns. Gumroad has helped ~30,000 creators make over $102,000,000. Before that, he was an early employee at Pinterest, where he was responsible for shipping such things as the iPhone app.

Amy Stellhorn

Amy Stellhorn

CEO/Founder @ Big Monocle

Amy Stellhorn

Amy Stellhorn is the founder and CEO of Big Monocle, a multi-million creative agency that was recently named International Small Agency of the Year by the DMA Echo Awards. Big Monocle works with movie stars, Fortune 500 brands and startups. This year they created the brand identity for the Women's March, a global movement in support of women everywhere.

John Richards

John Richards

CEO/Founder @ Startup Ignition

John Richards

John has been an involved in startups for over 20 years. He has been a part of several ventures leading to high-multiple exits and he now takes that experience and has shared it with thousands of young entrepreneurs through angel investing and advising. "John's energy and experience has benefitted Utah's universities, incubators/accelerators, and entrepreneurs. Nearly a decade ago John was one of those who took the time to sit with us young, hungry entrepreneurs and share his insight as we were building Zinch. That level of care from someone who's done it is tremendously encouraging in a startup & I'll forever value his opinion/friendship." - Sid Krommenhoek

Clint Betts

Clint Betts

Executive Director @ Silicon Slopes

Clint Betts

Clint Betts is the executive director and editor-in-chief of Silicon Slopes and Beehive Startups. In 2013, Betts founded Beehive Startups to tell the stories of Utah entrepreneurs and startups. In 2016, Beehive Startups created a new nonprofit organization and joined forces with Silicon Slopes inside of that entity to empower Utah's tech community to learn, connect, and serve. In addition to his duties as executive director and editor-in-chief, Betts also hosts the Deseret News Silicon Slopes Hour on KSL News Radio every Sunday at 7am; is the publisher of the quarterly Silicon Slopes Magazine; and founded Startup Santa, a state-wide children's book drive to help eradicate childhood illiteracy.

Bryce Jurgensmeier

Bryce Jurgensmeier

Cofounder @ Explosure Media

Bryce Jurgensmeier

Bryce has worked on some of the most viral video campaigns many of you have seen over the last few years, receiving awards such as "Most Shared Celebrity Ad" and "Ad of the Decade" within digital media. The spectrum of campaigns ranges as large as Pepsi, Sony, AT&T to brand-new startups with little digital footprint, many being featured in Adweek. A former director at Shareability, Bryce is now a co-founder of Explosure Media, a company that focuses on rapid growth through online video production & marketing. When he's not diving deep into data that will help brands create that next shareable video, you can catch him on his podcast "How Things Go Viral" or on his YouTube channel with his wife, "The Jurgys".

Schedule

8:00 AM

Check-in and Breakfast presented by San Diablo Churros

9:00 AM

Alex Lawrence
"The State of Sales of Marketing"

9:30 AM

Amy Stellhorn
"How to create a marketing campaign that converts 75% of your traffic."

9:30 AM

John Richards
"Lean Startup: Tips and Pitfalls of Early Sales & Marketing"

10:20 AM

Bryce Jurgensmeier
"How to consistently create shareable videos to grow your company"

10:20 AM

Sahil Lavingia
"How I got 30,000 paying customers without doing *any* marketing."

11:10 AM

Content & Influencer Panel presented by ZEFR

12:00 PM

Lunch presented by Verdad Tech

1:00 PM

Clint Betts
"How I used content to shape the Silicon Slopes we know today."

1:00 PM

Gabe Villamizar
"7 Social Selling Hacks to Close More Deals."

1:50 PM

Austen Allred
"How to get your first 1000 clients in a week, for free."

2:40 PM

Susan Petersen
"How Freshly Picked became the fastest growing company in Utah Valley."

3:30 PM

Snacks presented by 97th Floor

3:40 PM

Sujan Patel
"How to Create a Growth Framework"

4:40 PM

Growth Panel presented by Peak Ventures

Venue

The Bright Building

33 WEST 400 SOUTH PROVO, UT. 84606

SOLD OUT!

Get on our list to get notified when early bird tickets go on sale for our conference taking place in April!

Sponsors


Podium
97th Floor
Peak Ventures
Verdad Tech

Lucid Software
GOLDPOINT Systems
Mailshake
Gumroad
Allstate
Blip Billboards
Startup Ignition
Azaria
San Diablo
Demand utah(w)